About INNOMASTER
Italian design thinking meets advanced manufacturing. We create decorative wall panels that solve the toughest challenges in modern interiors.
Founded in 2016, INNOMASTER Home (Zhongshan) Co., Ltd. is a modern high-tech enterprise specialised in wall panels and flooring. Since its establishment, the brand has focused on the decorative material industry. Combining technology with art as its core concept, the company develops cost-effective, high-quality wall and floor products for residential and commercial spaces, earning wide recognition worldwide.
The brand adheres to differentiated innovative development and follows the core product philosophy: “Standardised base materials, personalised surfaces”. Premium stable substrates ensure reliable quality, environmental performance and long-term durability. Independent original design refreshes traditional decoration styles and fully meets the diverse and personalised aesthetic demands of modern spaces.
Supported by mature intelligent manufacturing systems and global cooperation, together with a complete product portfolio and strict quality control, INNOMASTER provides high-aesthetic and high-quality integrated wall and floor solutions for global customers and partners.
Three decades in the making
INNOMASTER stands on a flooring heritage that began in 1993 — years of category-defining work that led to the founding of the INNOMASTER brand in 2016.
Founder Michael Liu sets up his first flooring marketing team in mainland China, in Shenyang.
The ELEGANT LIVING trademark is registered, pioneering the engineered solid-wood flooring category in China.
The first ELEGANT LIVING plant opens in Zhongshan, Guangdong, and becomes a preferred supplier to US flooring companies including Mannington, Armstrong, and Columbia.
INNOMASTER is founded in Zhongshan, pioneering a new category of digitally printed wall panels and flooring with original European design.
INNOMASTER is selected as the exclusive flooring supplier of Suofeiya (Sogal), China's largest custom home furnishing brand.
INNOMASTER and Suofeiya jointly establish Sofia (Zhongshan) Home New Materials Co., Ltd., combining digital printing with large-scale home furnishing.
Michael Liu
Founder & Chairman
Michael Liu has dedicated over 30 years to the building materials industry. A 1983 graduate of the College of Finance and Economics at National Taiwan University, he built ELEGANT LIVING into one of China's most respected flooring brands before founding INNOMASTER in 2016.
- Distinguished figure in the 30-year history of China's wood products industry
- Pioneer of the digital printed wall panel category in China
- Patent holder for antique flooring in China
- Leader in the engineered solid-wood flooring category in China
“Mutual fulfillment and shared achievement.”
Designed in Italy, made across Asia
Four plants, one design center, and sales subsidiaries across South China, East China, Central China, Northeast China, Taipei, and Hong Kong — exporting to North America, South America, Europe, and Southeast Asia.
Zhongshan, China
Headquarters & Supply Chain Center
30,000 m² headquarters with 300+ staff. Annual capacity of 2.6 million m² of wall panels and 2 million m² of engineered hardwood flooring, plus an in-house physical performance testing laboratory.
Modena, Italy
Product Design Center
Original European designs, patterns, and surface finishes created for global interior trends — the design engine behind every INNOMASTER collection.
Zhengzhou, China
Laminate Flooring Base
Manufacturing base in Henan Province with an annual production capacity of 4 million m² of laminate flooring.
Vietnam
Export-Oriented Factory
Overseas manufacturing base with an annual production capacity of 3 million m² of engineered hardwood flooring, serving North American and European markets.
From Modena, for the world
Every INNOMASTER collection begins at our product design center in Modena, Italy — where original patterns, textures, and surface finishes are created for global interior trends, then brought to life through digital printing in Zhongshan.
Working alongside Italian design studios, our team translates European design language into surfaces that are manufacturable at scale — design originality without the traditional lead times or minimums of European production.
Proven in our own laboratory
At our Zhongshan headquarters, a dedicated physical performance testing laboratory evaluates our wall panels and floors before they ship — the in-house gate that every performance claim on this site must pass.
Performance claims are further backed by third-party test reports to EN, ASTM, and ISO methods, and by certifications that clear our panels for sale in Europe, North America, and Asia.
See certifications & test resultsOur core capabilities
Digital Print Technology
High-definition digital printing with 6-color systems and Swedish NCS color matching, delivering realistic wood, stone, fabric, and custom patterns.
EB (Electron Beam) Curing
Electron beam curing creates a highly durable, stain-resistant surface with zero VOC emissions and exceptional color stability.
EIR 3D Embossing
Embossed-in-Register technology aligns physical texture with printed visuals for authentic wood, stone, and fabric tactile surfaces.
SPC & LCB Core Materials
Stone Plastic Composite (SPC) provides 100% waterproof performance, while Lightweight Calcium Silicate Board (LCB) delivers A1 non-combustible fire rating.
Italian Original Design
Design center in Modena, Italy creates original patterns and surface finishes tailored for global interior trends.
Direct-Bond Installation
Dry installation using structural adhesive over existing substrates — no demolition, no cement mortar, no waterproofing membrane required.